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By Joan Voight
SAN FRANCISCO–The first ads for Gordon Biersch crafted by Hampel/Stefanides mark the brew pub chain’s foray into bottled beer sales.
The client has launched retail sales of its bottled products with newspaper and outdoor ads that broke in Northern California and Hawaii last week.
The campaign will be rolled out in additional markets as the brewer expands its distribution, according to company officials.
Using a new tagline, ‘Beer like it ought to be,’ the ads are the first work of the San Francisco agency since New York-based Hampel/Stefanides acquired the office from the former Mandelbaum Mooney Ashley five months ago.
The tag is designed to emphasize the authenticity of Gordon Biersch’s German-style lagers, said agency associate creative director Jim Lesser, who helped Mandelbaum Mooney win the $2-3 million account in September.
All the ads feature product shots and have a maroon background color that relates to the deep red on the product packaging....
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