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Goodby, Silverstein & Partners last week launched new TV campaigns for Isuzu and Foster Farms employing characteristically bizarre humor from creative directors Jeff Goodby and Rich Silverstein.
A 30-second spot for the Isuzu Amigo sport utility vehicle spoofs the 1970s advertising for James Industries’ Slinky toy. Young people dressed in a ’70s style cheerily sing the classic TV jingle for the metal coil, tweaking the lyrics to fit the product: “What goes down stairs, alone or in pairs, and even goes uproad? Amigo! Amigo! It’s fun for a girl or a boy.”
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