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Goodby, Silverstein & Partners will handle an ad project for Hewlett-Packard and Microsoft as part of the companies’ growing co-marketing agreement, sources said.
The project is being handled out of Microsoft’s Redmond, Wash.-based OEM unit, which works on promotions with computer-makers, such as HP and Dell, said sources. Though unclear which products will be subjects, Microsoft’s upcoming Windows 2000 will likely be involved. Similar co-marketing projects may be assigned to agencies that handle other OEM partners, said sources.
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