Goodby Eyes N.Y. Office

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Chance at Mercedes Could Jump-Start Plan
NEW YORK–As contenders await the next phase in Mercedes-Benz of North America’s search for a new ad agency, one intriguing possibility surfaced last week: the opening of a New York office by San Francisco creative powerhouse Goodby, Silverstein & Partners.
Mercedes and Goodby owner Omnicom Group, New York, have both eyed the creatively focused agency as one possible landing site for the luxury car maker’s estimated $125 million account, said sources.




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