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SAN FRANCISCO Omnicom Group’s Goodby, Silverstein & Partners launches a print, online and outdoor campaign today for Adobe Systems that talks to creative professionals in their lingo, the client said.
One outdoor ad contains nothing but the words: “Take it as a compliment when your CD takes the credit.” Other messages say, “Awards are meaningless. Until you win one” and “There’s no such thing as ‘The Two Show.’ “
The “Everything but the idea” campaign for the latest version of Adobe Creative Suite 2 software incorporates photography by Philip-Lorca diCorcia, whose work has been exhibited at the Tate Modern.
Jennifer
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