Godwin Scores Big Hits

After completing a project for Louisville Slugger, GodwinGroup in Jackson, Miss., won the creative print portion of the brand’s ad account.
Billings were not disclosed. The client will place media.
Louisville Slugger, a division of Hillerich & Bradsby Co. in Louis-ville, Ky., last spring staged a review for an agency to launch two new aluminum bats, the Springsteel softball version and the Air Attack baseball model. GodwinGroup defeated several undisclosed agencies in the Midwest, said Bill Clark, national sales manager for the client.
Doe-Anderson Advertising & Public Relations in Louisville had held the account, and will continue to handle Louisville Slugger’s public relations and Web activities, Clark said.