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ATLANTA The Godwin Group has been tapped to handle promotional advertising for Mulberry Productions’ Benji Returns: Rags to Riches without a review, the agency said.
The movie, the fourth in a series by director Joe Camp, will debut in June. Billings are estimated at $15 million, according to the agency.
Godwin in Jackson, Miss., will also handle a related nonprofit organization, Benji’s Buddies Foundation, which promotes animal adoption from shelters.
Agency chairman and CEO Danny Mitchell said the shop will use its experience in social-issues marketing to develop an animal-adoption program that will “measurably make a difference in the public’s mind to adopt a Benji Buddy.”
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