Go Figure

$8

Cost of an autographed headshot of Kitana Baker on her Web site. But the brunette from Miller Lite’s “Catfight” spot will receive millions if her lawsuit against the producers of a “Backyard Wrestling Babes” video is successful. Baker claims she was duped into thinking the video would be done in a “high-class manner.” Apparently, it was not. “Ms. Baker’s name, image and likeness have become very valuable and are invested with substantial goodwill in the eyes of the public,” court documents read. The lawsuit claims that value has been compromised.

3

Photos of Geico’s gecko posted on his very own blog (www.geico.com/blog). “While I normally don’t think of myself as very photogenic—you know … bad hair day and all— I picked a few pictures that I thought might do me justice,” the gecko writes. “I especially like the one of me with my surfboard, which was taken when I was out in California recently doing my new commercials. Enjoy …”

$5,490

Amount raised by Fuel Digital, a New York prepress, retouching and graphics studio, to benefit Project HOPE, which builds housing in Central America. Of that, some $2,300 was raised at a single event—at which Jerid O’Connell, a principal at the 60-person shop, followed through on a bet to drink an entire bowl of sea monkeys.