Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game.
The Web-hosting company said Thursday that it has bought two 30-second slots, one in each half, for the Feb. 2 broadcast of Super Bowl XLVIII on Fox. And in a major shift in its big-game strategy, it has vowed that the commercials will contain no sexual innuendo whatsoever.
"We've matured. We've evolved," CMO Barb Rechterman said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in