McCann-Erickson in Troy, Mich., has launched a campaign to support new incentives from General Motors. A 30-second spot that broke last week on network and cable shows quick shots of GM vehicles with different backdrops, rather than the black-and-white shots and oldies music featured in the past. The ad, set to techno music, does not include the tagline “Overdrive” and instead plugs “Zero to Sixty,” an offer of interest-free financing for 60 months on most 2003 GM models.
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