GM to Edit Robot Spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

BOSTON General Motors said Friday it would edit its controversial Super Bowl spot that shows an auto plant assembly-line robot commit suicide by jumping off a bridge in a dream sequence after it loses its job.

The automaker earlier this week vowed to keep the ad intact, but apparently changed its mind after meeting with representatives of the American Foundation for Suicide Prevention, which had demanded that the ad be pulled and that GM issue an apology.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in