Glascott to Head Sales at 360 Youth

NEW YORK John Glascott, the former East region vice president for Yahoo!, has been named executive vice president of sales for Alloy’s 360 Youth media and marketing division.

In the post, Glascott will oversee national sales efforts for 360 Youth. He will also help craft sales and marketing programs for marketers aiming to reach 10- to 24-year-olds using Alloy’s assets, including Gen Y Web site Alloy.com. Glascott will report to Alloy chief executive officer Matt Diamond.

At Yahoo!, Glascott led a 70-person sales force and was involved in all aspects of advertising and marketing sales, including sponsorships, consumer promotions, direct marketing and e-commerce programs. During his tenure at the Sunnyvale, Calif.-based Web portal, he helped shift the sales team’s focus from attracting dot-com companies to Fortune 500 marketers.

Before Yahoo!, Glascott was senior vice president of sponsorship for iVillage.com, where he directed sponsorship and ad sales for the New York-based online publisher. He also has served in sales and marketing posts at Hearst Magazines and Whittle Communications.