Project Work Leads Shop to $4 Mil. Account
SAN FRANCISCO–Gardner, Geary, Coll & Young has been named agency of record for McKesson’s Retail Pharmacy Services Group, a retail division of healthcare supply management company McKesson Corp. The account is worth over $4 million.
The San Francisco agency won the business after completing a marketing project, which was assigned about five months ago. The shop won the project last October in a review that included crosstown shops Hoffman/Lewis and Saatchi & Saatchi.
“Using account planning, we uncovered some critical insights into the mind-sets of independent pharmacists,” said Matt Hofherr, GGC&Y senior account planner and director of marketing. “We look forward to turning these insights into a successful branding strategy for McKesson’s independent retail business.”
“[GGC&Y’s] strength is strategically driven creative that gets results … [which is] exactly what we need to build our retail brands Valu-Rite and Health Mart,” said Linda Duke, national advertising manager for McKesson, also in San Francisco.
Separately, sources said GGC&Y has picked up $1-2 million in ad duties from online video retailer Reel.com without a review, and will create a campaign for the client to break in the fall. Executives with GGC&Y and Reel.com declined to comment.
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