GGC&Y Brings Families Closer In Lyon's Ads

Gardner, Geary, Coll & Young drops Lyon’s Restaurants long-running tagline, “Its all about the food,” in favor of a new line, “Let’s eat,” in a new branding campaign for the Foster City, Calif.-based restaurant chain.
The campaign, now breaking across California, humorously plays off the common conception that family members don’t spend enough quality time together. The ads position Lyon’s as a haven where families can sit down, eat and reconnect.
“We wanted to reimage Lyon’s,” said Bari Jain, vice president and management supervisor at GGC&Y.