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What if I told you that by 2020 our entire civilization — who we are and what we care about — will be completely different? The transformation is already under way, and it will have far-reaching consequences for marketers.
As we search for effective ways to invent and sell products in a fractured, warp-speed world, one thing is clear: We are sloughing off the old skin that defined mass culture as an aggregation of tasteless, unenlightened people.
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