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College students’ foreheads, air-sickness bags, urinals. Everything, it seems, has branding potential if the price is right. In the case of a jockey’s racing silks, that figure would be $30,000.
No matter how outlandish or unique the placement, I usually just shrug it off, maybe laugh, and file it away as yet another attempt to command attention in an ADD society. But a recent example hits uncomfortably close to home. It seems online editorial content is no longer off-limits.
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