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Involvement With Media Through the Ages





They grew up with television, and they haven’t yet outgrown it. Analyzing how different generations relate to the media, a Yankelovich Partners report says baby boomers are more likely than either their elders (termed “Matures”) or Gen Xers to pay close attention to the TV set when it’s on. You can judge for yourself whether this speaks well for boomers’ powers of concentration or speaks poorly for their powers of judgment.










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