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General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which everything about media consumption has changed.
So, unlike say Johnson & Johnson, whose last search ended in 2013, General Mills isn't a review-happy marketer. In fact, Zenith Media has handled the bulk of its planning and buying since 2001 after an exhaustive review. (Similarly, P&G's last review of planning was in 2004 and last buying review was in 1997.)
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