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C3, a North Carolina-based producer of laboratory diamond moissanite, has appointed Barber Martin & Associates its new advertising agency after a two-month review.
The Richmond, Va., shop won the $1.5 million account over FGI of Chapel Hill, N.C.; Trone Advertising in High Point, N.C.; and Northlich Stolley LaWarre of Cincinnati.
Barber Martin will direct both trade and consumer advertising, focusing initially on point-of-purchase and trade shows materials as it develops a complete marketing plan.
The account had been at DDB Needham Dallas.
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