Geico's Caveman Returns

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DALLAS Geico’s caveman is making a comeback, this time on an airport’s moving sidewalk in a spot created by The Martin Agency.

With no voiceover, the spot breaking this week shows the caveman gliding past various signs and advertisements. These include a Geico sign that shows a caveman, a computer and the text: “So easy a caveman can do it.” Ultimately, the caveman exhibits a peeved expression as he departs with his tennis racket and carry-on luggage.

Geico’s



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