GE Names Henson CMO

NEW YORK General Electric today said it has named 18-year company veteran Dan Henson chief marketing officer.

Henson succeeds Beth Comstock, who was promoted last month to president of digital media and marketing at GE’s NBC Universal.

Henson was promoted to CMO from chief commercial officer of the company’s commercial finance department.

In addition to overseeing all marketing and sales efforts for the Fairfield, Conn.-based client, Henson, 44, will be responsible for promoting GE’s new products, technologies and environmental efforts, as well as its global training program for sales and marketing staff.

Omnicom Group’s BBDO in New York handles GE’s estimated $140 million U.S. advertising account, and does work for the company in some overseas markets. The relationship dates back to 1920. BBDO produced the client’s long-running “We bring good things to light” campaign. GE’s current ad campaign, tagged “Imagination at work,” has been running since 2003.

Henson will have a new contact to work with at BBDO: Bill Power, a former Interpublic Group executive, who joined last month to head up the GE business as worldwide account director [Adweek Online, Dec. 9].

In a statement, GE CEO Jeff Immelt called Henson “an outstanding GE leader committed to helping our customers grow their businesses. His broad skills in sales, marketing and operations combined with his global experience will be great assets to our commercial and communication team, as well as our customers around the world.”

Since joining the company in 1987, Henson has worked in various positions, including president and CEO of vendor financial services in charge of 9,000 staffers and as quality assurance leader for GE Capital.