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CHICAGO Valleyfair amusement park has tapped independent shop Gabriel deGrood Bendt as its lead advertising agency following a review, the shop announced.
The Minneapolis agency’s first task will be to develop a brand campaign for the Shakopee, Minn., client’s 2006 season. The campaign, which will break in early spring 2006, is expected to include television, radio, outdoor and print work.
“Valleyfair is looking for new and different ways to appeal to their target audience,” said agency founder and CEO Tom Gabriel in a statement.
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