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CHICAGO M.A. Gedney Co. has tapped Gabriel DeGrood Bendt to handle its account after a review of undisclosed shops, according to the agency.
The Minneapolis shop will handle strategic and creative assignments for the Chaska, Minn., company, which sells pickles, relishes and preserves primarily in the Midwest. The shop will look to re-establish the company, which emerged from bankruptcy last October.
“To sell more pickles, we need to redefine the pickle-eating occasion,” said agency president Jim Bendt in a statement.
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