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NEW YORK Gap said it is planning an ad campaign that will feature actress Sarah Jessica Parker, who has signed a deal to represent the brand throughout the rest of 2004.
She will make her Gap debut in a fall marketing campaign that will break this August, via Laird + Partners in New York, on TV and in print. Financial terms were not revealed.
The client spent nearly $140 million on ads last year, per TNS Media Reporting/CMR.
TV
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