Gap Taps eToys Founder for Online Gig

NEW YORK Gap has hired the founder of once-high-flying Internet retailer eToys to head up its online division.

Toby Lenk, 41, has joined the clothing retailer as president of Gap Direct. In the post, he will oversee the company’s online businesses for Gap, Banana Republic and Old Navy, which are based in San Francisco, as well as the customer call center and online distribution operations, located near Columbus, Ohio.

He succeeds Michael Tucci, who departed last December after eight years and is currently president of Coach’s North American retail operation.

Lenk will report to Gap president and CEO Paul Pressler, who he previously worked with at the Walt Disney Co. on business strategy for Disneyland. Prior to starting eToys in 1997, Lenk was vice president, corporate strategic planning for the Walt Disney Co. Before joining Gap last fall, Pressler spent 15 years at the Walt Disney Co., most recently as chairman of the global theme park and resorts division.

Lenk was formerly chief executive of eToys, an online toy retailer that achieved $200 million in annual revenue before the dot-com boom went bust. The company filed for Chapter 11 in early 2001 after a disappointing Christmas sales season, and was purchased by KB Toys in May 2001.