Gagnon Moves Ahead at FCB

NEW YORK Rich Gagnon has been promoted to the new position of worldwide president of media operations at Interpublic Group’s Foote Cone & Belding, effective immediately, the agency said.

He will continue to oversee the agency’s media department in New York and still report to FCB’s New York president Lynne Seid. In the new role, Gagnon, 42, will now also report to FCB Worldwide CEO Brendan Ryan.

Additionally, Gagnon will join FCB’s global operating board as well as IPG’s Magna Global media board.

In a statement, Ryan said, “This announcement confirms what has actually been the case for some time, that Rich Gagnon is the leader for all media at FCB. With his integrated advertising, direct and digital experience, Rich is the perfect person to chart the direction for our media offerings around the world.”

“I’ve been amazed by the level of media integration at FCB,” added Seid. “Rich and his team make marketing contributions that go far beyond what is usually expected from media. Having seen the unbundled model, this is a real difference without any of the resource tradeoffs.”

“We’re marketing in a period of incredible media change and technological innovation,” said Gagnon. “Now more than ever, we have the opportunity to create more involving brand experiences through media. There is no limit to the influence media can have within a brand’s marketing and messaging plans.”

FCB has its own media communications capabilities but is closely aligned with sibling entities Initiative, for broadcast buying, and Magna, for content development. FCB’s media services clients include Coors, Hilton, Merck and Taco Bell.

Gagnon, a 20-year FCB veteran, was appointed media director of the shop’s direct-marketing and digital offering FCBi in 1997. Three years later, he succeeded Ellen Oppenheim as media director of FCB New York. Oppenheim is CMO of the Magazine Publishers of America.