FTC Keeps Heat on Internet Spam

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Federal Trade Commission last week asked Congress for the authority to develop and enforce a list of deceptive spam practices, such as making false statements in e-mail subject lines. The request was made during a hearing before a House subcommittee. Meanwhile, the Direct Marketing Association has met with the American Association of Advertising Agencies, the Association of National Advertisers and the American Advertising Federation to discuss ways to fight spam.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in