Fruit of the Loom "Performance"

I’m not sure whether it’s meant as a good-natured homage to the Cirque du Soleil school of performance or as a wicked parody of it. Either way, this Fruit of the Loom spot (by The Richards Group) is hilarious as it choreographs underwear-clad dancers in combination with the brand’s familiar fruit characters. The juxtaposition works as a wonderful sendup of the ain’t-we-marvelous-art pretensions of the original. The closing moment, in which the grape character tosses a piece of himself to one of the dancers, is especially nice.