Friedland Jacobs Picks Up TVN

Digital cable TV provider TVN Entertainment Corp. awarded its estimated $5 million account to Friedland Jacobs Communications last week, following a brief review that included seven other undisclosed shops.
McCann-Erickson, Los Angeles, which had handled the account since late 1997, declined to defend and resigned the business [Adweek, Oct. 5].
“Friedland Jacobs impressed us with their ready grasp of our business,” said David Sears, senior vice president, affiliate sales and marketing for TVN in Burbank, Calif. “They will bring a fresh approach to our ad campaigns and marketing materials.”
The agency, also based in Burbank, launched a trade print campaign for the client that broke in several industry publications last week. Image advertising targeted at consumers will roll out in January, said agency president Scott Friedland.
“We are looking forward to shaping TVN’s image,” Friedland said. “They are an extremely innovative company.”
The new advertising promotes the client’s delivery support services for cable operators and its Digital Cable Television product, which is a 35-channel, near-video-on-demand (NVOD) digital programming service, according to Friedland.
The agency will also create on-air promotional spots, customer service training videos and trade show materials, as well as marketing materials supporting TVN’s pay-per-view programming service for the “C-Band” home satellite dish market, Friedland added.
–with Teresa Buyikian