Freeman vs. Kaplan Thaler in Trojan Review

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NEW YORK Church & Dwight is evaluating work from two of its four agency finalists in the review of its $10-12 million Trojan condom account, sources said.

The contest is now between MDC Partners’ Cliff Freeman and Partners and Publicis Groupe’s The Kaplan Thaler Group, both New York, according to sources.

Two other finalists, MDC Partners’ Margeotes|Fertitta + Partners and Interpublic Group’s Gotham, both New York, did not advance.

Creative is currently in-house at the Princeton, N.J.-based client, which did not return calls.





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