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Europe glimpsed the future and the past in notable ad campaigns over the past few weeks. A progressive McDonald’s spot airing on French TV made headlines worldwide with a gay-friendly theme. As a father waits in line to order, his son sneaks in a phone call with his boyfriend. When the father returns, they get to talking, and Dad mentions that he was quite the ladies’ man when he was younger — and predicts the same for his son.
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