Fraser Helping California Cares

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Faced with a de crease in donations and increased demand for services in the wake of Sept. 11, a new coalition of California nonprofit organizations last week launched a campaign urging the public to support local charities.

The effort, created by Fraser Communications in Santa Monica, Calif., includes four 30-second TV spots, as well as radio and print ads. Spending is roughly $2.5 million. Nearly half of the airtime and space has been donated by TV stations and newspapers, and many of the spots will be used as PSAs.

The campaign targets Californians 35 and over, said Renee Fraser, agency president and CEO.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in