FRANKFURT – BDDP’s raid of D’Arcy Masius Benton & Bowles’ executive muscle for client BMW has" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" >

Frankfurt Agencies Play ‘Musical Execs’: BDDP’s Raid Leaves DMB&B Scrambling to Keep P&G Satisfied By Rosemarie Totzaue

FRANKFURT – BDDP’s raid of D’Arcy Masius Benton & Bowles’ executive muscle for client BMW has

The new BDDP agency partners will be former creative director Hartmut Gruen, managing director Werner Bittner and director of strategic planning Horst Kern, all of DMB&B, Frankfurt. The trio was assembled by BDDP area deputy manager Brett Gosper, also a member of the new BMW management team. The three new partners will hold a minority share of 25% with an option to buy more shares of the new Frankfurt BDDP subsidiary.
DMB&B German chairman Dr. Rolf Harm, based in the Hamburg headquarters, has taken over the business in Frankfurt to try and keep P&G satisfied. Since 1990, when ex-GGK boss Gruen and former management supervisor Bittener took over in Frankfurt, with Horst Kern joining them in 1991, the office’s billings tripled to $88 million. In mid-May P&G shifted more business to Frankfurt from the Dusseldorf DMB&B Imparc agency. A P&G spokesperson reacted to the departures coolly by saying, ‘We did not hire a management group, we hired an agency.’
One year ago, the $1.2-billion BDDP network began looking, unsuccessfully, for partners in the international BMW business. After a six-month pitch, BDDP Paris won the whole $50-million BMW pie from Scholz & Friends in Hamburg in April, and the search for BDDP partners in Frankfurt resumed. The 30-person shop will open Sept. 1 and is expected to add 20 more staffers by 1994. The Frankfurt group may handle other international BDDP clients, such as Polaroid films, Tag-Heuer watches or Hertz Rent-A-Car.
Rosemarie Totzauer covers advertising from Frankfurt.
Copyright Adweek L.P. (1993)