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DALLAS The Fort Worth Star-Telegram has launched an ad campaign that compares the newspaper’s reach to high-profile broadcast alternatives, including American Idol and the Super Bowl.
The direct mail and print push claims about 43 percent of households in the region watched the 2007 Super Bowl while nearly 50 percent read that day’s Star-Telegram.
Ads that compare the newspaper to prime-time television state that on any given day, 46 percent more locals read the Star-Telegram than watch the top-rated prime-time television show.
“Reaching
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