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BOSTON Fort Franklin is developing its first work for Magic Hat Brewing since it added the account of the South Burlington, Vt.-based microbrewery late last year.
The campaign from the independent agency in Boston will include the brand’s first TV ads, as well as print and online components. Spending will likely be in the $1 million range.
There was no review for the business. Rather, it was awarded based on Magic Hat president Alan Newman’s favorable impression of ads the agency had previously done for Cider Jack and other brands.
“Fort
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