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Magazine reps convening with Ford Division execs in Detroit later this month won’t have Ford’s Lincoln-Mercury Division to worry about, after all.
Ford Division’s annual magazine summit has, for the past two years, included neither Lincoln-Mercury nor Ford corporate. But earlier this year, Ford Division agency J. Walter Thompson/Detroit met with Lincoin-Mercury agency Young & Rubicam/Detroit to discuss the possibility of joining forces when Ford meets the reps April 30.
But for a raft of reasons–ranging from markedly different model demographics to internecine squabbles over how the two agencies deal with media reps–Ford Division will go it alone.
“There was talk of it,” Lincoin-Mercury advertising manager Gerry Donnelly said of the two divisions teaming up.
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