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Steve Forbes announced his decision to run for president in 2000 through his Web site, www.Forbes2000.com, set up by Cincinnati agency Hensley Segal Rentschler.
The shop got the job through managing director Rick Segal’s friendship with Forbes, which began professionally through Forbes’ publishing ventures and developed into a political partnership. Segal said he is serving as a senior media adviser for Forbes’ campaign, and that the Internet was seen as the perfect medium to express the candidate’s message.
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