Forbes Online

Steve Forbes announced his decision to run for president in 2000 through his Web site, www.Forbes2000.com, set up by Cincinnati agency Hensley Segal Rentschler.
The shop got the job through managing director Rick Segal’s friendship with Forbes, which began professionally through Forbes’ publishing ventures and developed into a political partnership. Segal said he is serving as a senior media adviser for Forbes’ campaign, and that the Internet was seen as the perfect medium to express the candidate’s message.
“I think it’s symbolic in one sense. The Internet has emerged as the new freedom media,” while Forbes champions the individual, Segal said.
The agency claims the site drew more than 16 million hits in its first week, and has been used to sign up 5,600 volunteers so far.
“The Internet is a precinct organization on a transgeographic basis,” Segal said.
“By the time we’re done, Al Gore will be sorry he invented the thing,” the adman joked. –Trevor Jensen