FootJoy ‘Accelerates’ Debut With Print, Web

BOSTON The PGA Tour’s Vijay Singh and the Sign Boy character are featured in print ads breaking to support the July 15 launch of FootJoy’s GF:II golf shoe.

The high-tech footwear, with a selected retail price of $200, features a new Wishbone Suspension, Dual OptiFlex Zone and Dual TPU Torque Rods. Text, headlined “Accelerate,” touts comfort, stability and flexibility.

Creative, via Havas-owned Arnold in Boston, runs in various sports and golf magazines.

Interactive banners on golf-related Web sites, a microsite (www. and point-of-purchase efforts also support the launch.

The Fairhaven, Mass.-based client spent $10 million on ads last year, per Nielsen Monitor-Plus.

—Brandweek staff report