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As Jim Palmer, Joe Namath and others have proved, male athletes in America can get away with taking their trousers off in ads. In England, it’s a dicier proposition, as Swedish soccer star Freddie Ljungberg may soon find out.
Ljungberg, 26, who plays for Arsenal in London and was once described by the Mirror as “the greatest hit to come out of Halmstad, Sweden, since pop duo Roxette,” is being introduced globally as Calvin Klein’s new underwear model— a privileged post held in the past by the likes of Mark Wahlberg and Kate Moss.
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