Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Amid an epidemic of childhood obesity and mounting negative press, marketers today said they have significantly strengthened their efforts to self-regulate food and beverage ads targeting kids under age 12.
The Council of Better Business Bureaus and the National Advertising Review Council have established the Children’s Food and Beverage Advertising Initiative, a voluntary program with 10 major companies as charter members.
The initiative is designed to shift the focus of advertising messages to children and encourage healthier dietary choices and healthy lifestyles.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in