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MagnaGlobal this week revised its 2010 U.S. media forecast, noting that it now expects suppliers will generate $169.9 billion dollars of advertising revenues over the full year.
The new outlook pegs growth in the advertising economy to grow by 2.1 percent versus Magna’s earlier forecast of 1.6 percent year-over-year improvement. Both figures exclude political and Olympic ad spend. With the Games and election spending thrown into the mix, ad revenue should be up 3.4
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