Focus Alleges Sears 'Conspiracy'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The quiescent legal battle between Focus Media and its former client, Sears, Roebuck & Co., flared up again last week when the agency filed an amended cross-complaint against the retailer, accusing Sears of a “conspiracy” that includes named and unnamed media sellers and buyers.
The complaint states that Sears, its top marketing officials and 10 unnamed “[John] Does,” whose actions or depositions supported Sears’ suit, “knowingly and willfully conspired and agreed among themselves to force Focus Media out of business and destroy Focus Media’s operations.”
Focus also claimed that “personal animus against Focus Media and its officers, and a desire to advance their own personal interests .

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in