Fleeting Impressions

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Want a firsthand lesson in the health of the Internet? Ask a friend a simple question: “What’s your favorite online ad?”

Chances are they’ll have a tough time giving an answer. Some may mention a dancing girl seducing you to refinance a mortgage; others may bring up one of the online executions of the Mac vs. PC television campaign.

But many people cannot recall any online advertising, despite all the time each of us spends on the Web and the thousands of ads we’ve all seen.

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