Flagstar Plans 2 More Reviews

Flagstar Corp., which recently launched reviews for two of its restaurant chains, is starting two more agency searches.
The first will be a review for Coco’s restaurants’ $10 million account, previously handled by Foote, Cone & Belding’s Los Angeles office. Separately, Flagstar is planning a national search for a shop to handle ads directed at the Hispanic market for its Coco’s and Carrows chains. It was not clear if Flagstar currently uses an agency for Hispanic efforts.
Select Resources International in Los Angeles is handling both searches, executives at the consultancy confirmed last week. SRI senior partner Catherine Bension said Coco’s might not begin the review, which includes all creative, media buying and planning duties, until the first of the year.
After FCB won the estimated $70 million field marketing portion of Taco Bell’s $280 million account, all Flagstar accounts left the shop or were put into review. Carrows’ $7 million account was awarded last month to Kovel Kresser & Partners in Santa Monica, Calif. El Pollo Loco is in the final stages of a review for its $10 million account.
Coco’s sales totaled $280 million in 1996, according to Chicago-based fast-food consultancy Technomic Inc.