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ATLANTA Fitzgerald + Co. plans to introduce new television, print and outdoor ads next month to support the April 3 launch of Coca-Cola’s latest drink, Coca-Cola Blak.
The independent shop released a 15-second teaser spot for the beverage earlier this month during the pre-show broadcast of the Academy Awards. The ad has continued to run on episodes of American Idol. It depicts a bottle of Coca-Cola Blak as a glamorous star being photographed on the red carpet by the “poparazzi.”
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