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ATLANTA Fitzgerald + Co. has added media and creative chores on the Navy Federal Credit Union account following a review, the Atlanta-based IPG agency said today.
This marks the first time the client, purportedly the world’s largest credit union, has had a lead agency relationship in its 75-year history.
Fitzgerald is tasked with communicating Navy Federal’s newly expanded mandate. Since May 2008, the client’s purview has extended to include all Department of Defense active duty and retired personnel, as well DOD civilian staffers and their families.
Spending moving forward was not disclosed.
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