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The city of Jackson, Tenn., has sold the naming rights for its minor-league baseball team’s new stadium to marketing powerhouse Procter & Gamble.
As a result of the deal, valued at $1 million, the West Tennessee Double Jaxx–the AA Chicago Cubs affiliate–will take to the field this spring in … Pringles Park.
A ballpark named for a snack food? It’s more inviting than some venue names, such as San Francisco’s 3Com Park, according to city administrator Ron Berry.
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