Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+

CAA, W+K win gold for Chipotle, P&G

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CANNES, France—One of the funniest spots of the past year was also judged to be the best crafted at the Cannes Lions festival here tonight, as Paris agency BETC won the Grand Prix in Film Craft for its Canal+ ad "The Bear."

The commercial, which broke last October, features a bear who is a hotshot Hollywood director—a bit of a diva, a complete control freak but an enormous talent nonetheless. In the end, it turns out the whole spot was the daydream of a taxidermied bear rug who'd spent many hours lying on the living-room floor watching movies on the French TV network Canal+.

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