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It’s not often that independent shops off the roster get a shot at business from the marketer of the world’s most famous brand.
Several creative independents are among those being invited to pitch ideas for Sprite, the latest Coca-Cola brand to look beyond its main agency for ideas. And the game clock is ticking. Presentations are set for mid-August, as Coke wants to have a Sprite campaign to show bottlers in October, sources said, adding that the soda marketer is looking for new ways to appeal to the hip, young soda drinker.
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