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By Glen Fest
DALLAS–Putting some muscle and sweat behind new business efforts, the Oklahoma City office of Fellers & Co. earned the marketing duties worth $4 million annually from two manufacturers.
Okuma America Corp. of Charlotte, N.C., and Oklahoma City-based Macklanburg-Duncan selected Fellers to handle all advertising and public relations.
Okuma chose the agency after a review against three other shops. Macklanburg’s decision was aided by a previous relationship that included a 75th anniversary public relations campaign by Fellers.
‘We’ve worked with them on several projects for the past 11/2 years,’ said agency principal Jeff Smith.
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